Let me get this straight: JoeFroyo is a coffee and yogurt drink. But it’s lactose free. Isn’t yogurt dairy? And doesn’t dairy have lactose in it?
You have many questions. But don’t worry, we have the answers you seek. Gather round and let us tell you about the science and magic behind JoeFroyo’s Lactose Free-ness.
The short answer to your question is that the probiotics in JoeFroyo destroy the fiendish lactose before it can do you harm. (We’ve provided a scientifically accurate illustration of this process below.)
But who likes short answers? Let’s get into the nitty-gritty!
Let’s start with some context for how milk becomes yogurt:
- Yogurt is produced by the fermentation of milk by beneficial bacteria (aka probiotics).
- Fermentation is the process of sugars being converted into alcohol or organic acids by bacteria or yeast.
- Lactose is the main sugar in milk. (Fun fact: the suffix “-ose” is used to denote sugars. Like glucose, fructose and sucrose. Fun fact over.)
- The live and active probiotic cultures in yogurt eat most of the lactose, but to ensure that all the lactose gets obliterated, we add lactase, a naturally occurring enzyme that breaks down the lactose into its component sugars, glucose and galactose, which are easily digested by everyone.
So, now that you have a basic understanding of how we crush the lactose into submission, let’s talk about what lactose intolerance is, exactly.
Remember that sugar, lactose? Of course you do. Well, the human body produces an enzyme called lactase to help in the digestion of lactose. This is the enzyme that we add to JoeFroyo, which effectively does the work your body would otherwise be asked to do.
In lactose intolerant people, the body doesn’t produce enough lactase and is unable to fully process the sugar in milk, resulting in – well, you know what it results in.
But when those sugars are transformed by various processes, even people with lactose intolerance can confidently consume certain dairy products, including yogurt, aged cheeses and kefir. JoeFroyo is specifically formulated to completely eradicate the lactose content of our lactose-free cultured milk (made with Real California Milk®), while retaining its immense nutritional benefits.
It’s a neat process, for sure, but there are even some researchers who theorize that the development of fermented and aged dairy products is one of the building blocks of urban civilization. With a reliable source of safe, easy to digest, calorie-rich food, early agrarian societies were better able to settle down and expand.
Now, we’re not claiming that JoeFroyo is the next stage of modern civilization – but doesn’t a reliable source of protein-rich, immune-supporting, naturally-sourced energy sound like a step forward? In any case, it’s certainly a delicious, nutritious treat to sip while we wait for the next stage of modern civilization.